Prospecting
Add 10 high-quality listing prospects to your database in under an hour
Jody McNamerFounder, Done For You LeadsApproved by Jody McNamer4 min read
Open houses are treated as a way to find buyers. Their real value is the list of high-quality seller leads you walk away with — if you run them the right way.
Ask most agents why they hold an open house and they will say "to find a buyer." Sometimes that happens. But the people walking through are overwhelmingly neighbors and nearby owners — future sellers standing in your open house, for free.
The neighbors are the lead
Half the visitors to a typical open house live within a mile. They are curious what the house down the street is worth, which means they are quietly thinking about their own. That is a seller lead wearing a "just looking" badge.
Capture, then follow up
Get the name, get the conversation, and add them to your database the same day. Ten good prospects from a single afternoon is a normal result — and follow-up over the next months is where those turn into listings.
Reviewed by Jody McNamer
Every article here is checked and approved by Jody before it is published.
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