FSBO
Build a relationship with For-Sale-By-Owners that creates listings
Jody McNamerFounder, Done For You LeadsApproved by Jody McNamer4 min read
FSBOs can be a fantastic source of listings. Most do not understand the value an agent brings — and some have been burned before. The move is to add real value early, before you ever ask for anything.
For Sale By Owner sellers are not anti-agent — they are anti-getting-nothing-for-the-commission. Many have never had an agent show them real value, and some had a bad experience they have not forgotten. Lead with value and the wall comes down.
Give before you ask
Offer something genuinely useful with no strings — a realistic pricing read, a buyer you already know, help with a form. When you solve a problem before asking for the listing, you stop being "another agent calling" and become the person who actually helped.
Most FSBOs eventually list
A large share of FSBOs end up hiring an agent. If you are the one who added value early and stayed in touch without pressure, you are the obvious choice when they decide selling it alone is harder than it looked.
Reviewed by Jody McNamer
Every article here is checked and approved by Jody before it is published.
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